Toyota Prius - Redesigned, CA Style
Toyota Prius - Redesigned, CA Style
These videos were made to extend a campaign about a bunch of California weirdos into the online space. We thought, “What if you embraced Prius’s values to the point that you were actually floating?”
NorCal Triple
On the coast, in the valley, or up the mountains, Californians need a car that can do it all—and the new RAV4 is the most capable yet. We put it to the test with a few local pros as they attempted the NorCal Triple: surf, wakeboard, and ski all in one epic day. Whatever you get into in California, the new RAV4 is the SUV to get you there.
The first three videos showcase each individual sport leading up to the longform video of the whole day.
